Serena & Lily Shop by Room ~
Shop by Room with Serena & Lily, a home and lifestyle brand with a fresh, California point of view. They are well known for creating original textiles bursting with color and pattern. The fabric you choose for your furniture and décor such as throws and pillows reflects your own distinctive style. Serena & Lily has over 50 silhouettes with over 150 gorgeous fabrics to choose from. Their collection of fabrics ranges from understated solids to punchy patterns, in a curated palette of color and textures.
“We believe that the formula for a happy home is different for everyone. It’s not about subscribing to one look or following a set of rules. It’s about trusting your instincts and making it up as you go. Discovering your personal style and expressing it with confidence. Creating a world that’s more colorful, more comfortable, more meaningful more true. A beautiful backdrop for the life well-lived.” ~ Serena & Lily
I love their Shop by Room feature on their website, as it makes it easy for anyone to create a designer look in their own homes.
Shop by Room: This beautiful Coastal Inspired Living Room shows how easy it is to create balance and harmony with the right collection of pillows.
Items in this room include: Spruce Street L-Sectional with Nailheads, Reese Coffee Table, Small Brighton Table Lamp and pillow covers from left to right: Two Tone Zip Pillow Cover, Whitley Embroidered Pillow Cover, Leighton Pillow Cover, Sarasota Pillow Cover, Barcelona Pillow Cover
If there’s one color that defines theirbrand, it’s NAVY. From their very first bedding collections to their most current designs, Serena & Lily are always finding new ways to weave this classic shade into the mix.
Shop by Room: This Neutral Living Room is chic, fresh and elegant.
Items in this room include: Barton L-Sectional, Ashbury Coffee Table, Caledonia Console and pillow covers from left to right: Stowe Pillow Cover, Solid Suede Pillow Cover, Whitley Embroidered Pillow Cover, Leighton Pillow Cover, Eva Tassel Pillow Cover, Addie Stripe Pillow Cover
SERENA & LILY HOW TO MIX + MATCH YOUR PILLOWS
As textiles enthusiasts, nothing makes Serena & Lily happier than playing with different color and pattern mixes to create new looks. When putting together our ideas, they recommend following a few basic principles…
ONE // SET YOUR FOUNDATION
It seems elementary, but color really does set the tone for how you’ll layer. Pick a shade you love and the rest will follow.
TWO // ADD TEXTURE
Build on your colorway with a few artful touches: a woven detail, a tassel, a fringe. A rich mix of materials and motifs is what makes things interesting.
THREE // MAKE IT POP
A tonal blend can be calming and sophisticated, but don’t be afraid to add that unexpected pop of color.
ALL THE RIGHT SIZES. ALL THE RIGHT SHAPES.
In addition to color, pattern, and texture, the perfect pillow mix owes a lot to scale. Tighter prints against larger graphics, pillows in different shapes and sizes – layering a few of these into your arrangement adds dimension and creativity.
Shop by Room: This beautiful Coastal Inspired Living Room shows how easy it is to create balance and harmony with the right collection of pillows.
Items in this room include: Spruce Street L-Sectional with Nailheads, Reese Coffee Table, Small Brighton Table Lamp and pillow covers from left to right: Two Tone Zip Pillow Cover, Whitley Embroidered Pillow Cover, Leighton Pillow Cover, Sarasota Pillow Cover, Barcelona Pillow Cover
Headlands Pendant: The clean simplicity of Scandinavian design meets the airy look of an open-weave pendant. Natural rattan adds warmth while keeping things light.
Morrison Chandelier: Mid-century meets glam with a pendant that’s decidedly dramatic. Round bulbs and a warm brass finish soften the bold look.
Seychelles Chandelier: Cut seaglass beads form a dramatic canopy beneath a hemp-wrapped steel frame. A natural beauty created just for Serena & Lily.

Layer Your Way to a Beautiful Bed
crisp. COLORFUL. original. fabulous. FUN
Ready for a bedding refresh? Mix and match with ease while gracing your bedroom with distinctive design details. From the bold to the subtle and everything in between.
Try an unexpected design detail – a scalloped edge, an embroidered motif – and your look goes from basic to beautiful with flair.
Nothing wakes up a room as easily as patterned sheets. They add energy, visual interest, and can ground the room with color. Want to mix patterns? Just pick a common color to pull it all together.
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