They are not from Boston, and they are definitely not proper. But they are unexpected, and have been for 25 years. Boston Proper is committed to and inspired by the women they dress—women who are fearlessly feminine, distinctively chic and who possess the poise and confidence to wear it like no one else.
They cater to an attitude, not an age with a customer base that is daring and sexy yet undeniably sophisticated while fostering individual expression. “She may be boho today, casually chic tomorrow and fearless when she feels like it. It’s what makes her unforgettable and what keeps us inspired to curate special pieces she won’t find anywhere else.”